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Shoppers seek pops of color, eye-catching accessories and hair-loving treatments, says Spate.
July 6, 2022
By: TOM BRANNA
Editor
Back-to-school shopping, already? It's the first week of July, but marketers and retailers are already planning for back-to-school shopping experiences. According to Spate, this year, search reveals a new back-to-school beauty shopper who’s seeking pops of color, eye-catching accessories and hair-loving treatments. Spate predicts press on nails will grow 22.2% from a year ago. The company notes press on nails have been growing steadily since spiking in May 2020 when salons were closed du...
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